Pretty seduces with its feminine concept, which rounds complete body and face care, as well as with floral juices created by perfumer Claude Dir of Givaudan. The fragrance opens with refreshing breezes of Italian mandarin and orange blossom mixed with peach juices. A heart is floral and gentle, created of petalia, starry jasmine, pink lily and peony, while base is soft and pleasant, composed of musk, Jacaranda wood and creamy amber.

A flacon of Pretty is feminine, transparent and made of glass, with a heavy glass bottom. It was inspired by flower vase, since floral theme marks this edition in every view, from advertisement to ingredients. The advertising campaign was made by creative director and vice-president of the house of Elizabeth Arden, Mark Dixon, and it was envisaged as a timeless floral saga decorated with floral motives captures in a fragrant and feminine moment.

New fragrant beauty of the collection Elizabeth Arden – Pretty, will be available as 50ml (1.7oz) and 100ml (3.3oz) Eau de Parfum, 200ml (6.8oz) body lotion and 100ml (3.4oz) body powder.