Gucci Bloom: Debuting the First Fragrance by Alessandro Michele: “I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. GucciBloom smells of this garden in order to travel to a place that is not there,” Alessandro Michele.

Flowering from the authentic spirit of the women Alessandro Michele champions is an attitude of freedom to be who you want to be. Mixed with the color, decoration and pattern of the creative director’s design canon, the women he dresses are flourishing in a natural, expressive and individual way: they are in bloom.

The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision encapsulates this modern philosophy that is the guiding vision for the House.
Gucci Bloom celebrates the authenticity, vitality and diversity of the women he designs for, and those that identify themselves in his vision.

True to who they are, these young women experience life and its fruits, blooming into their real selves. They convey their personal point-of-view without conventional limitations. They live for memorable experiences, to create stories and connect and be inspired by the objects, culture and art they choose to be surrounded by. Architect of every element of the scent, Alessandro Michele has infused Gucci Bloom’s idea of lushness, life and vigor in each fragrant note, the dreamy campaign and its unconventional design.