Jimmy Choo Ltd was founded by tamara mellon in 1996, as a luxury footwear company. The brand now encompasses an iconic lifestyle brand defined by an empowered sense of glamour and a confident sense of style. Women?s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrances and men?s shoes. Sandra choi, niece of mr. Jimmy Choo, is the creative director. She is responsible for the design of each of the label?s product categories as well as brand identity. Together with pierre denis, ceo, they share a on to create one of the world?s most treasured luxury brands.